| Date de publication | Type de poste | Lieu de travail | Expérience | Étude | Disponibilité | Langues |
| 22 janvier 2024 | Tunis, Tunisie | Entre 1 et 2 ans | Bac + 5 | 1 – 2 DT / Mois | Plein temps | Arabe , Français , Anglais |
Description de l’annonce:
STREAMWIDE is currently recruiting a Digital Marketer whose main responsibilities are
1. Content Creation:
• Develop and produce high-quality marketing content for our various digital platforms tailored to our target audience, including blog posts, landing pages, social media content, email campaigns, videos, infographics, and more.
• Create visually appealing and informative presentations and PowerPoint materials to support marketing campaigns, product launches, and other marketing initiatives.
2. SEO and SEM:
Optimizing content to improve search engine visibility (SEO) and managing paid advertising campaigns (SEM) to increase website traffic and conversions.
• Keyword Research: Conducting thorough keyword research to identify relevant keywords for targeting in content creation and optimization.
• On-Page Optimization: Optimizing website content, meta tags, headings, and internal linking structure for search engines and user experience.
• Technical SEO: Ensuring website technical elements (site speed, mobile-friendliness, sitemaps, etc.) comply with best practices to enhance search visibility.
• Off-Page SEO: Building high-quality backlinks through outreach, partnerships, and content promotion to improve domain authority and search rankings.
3. Lead Generation:
Creating and implementing digital strategies to attract potential customers and convert them into leads, while ensuring compliance with GDPR regulations. This involves utilizing various tactics such as creating blog articles, email marketing campaigns, lead magnets, and landing pages optimized for lead capture. Understanding different stages of the funnel (awareness, consideration, decision), creating content tailored to each stage, and implementing lead nurturing campaigns.
4. Email marketing:
Designing and executing email campaigns to nurture leads, retain customers, and drive conversions. This includes crafting effective email content and analyzing campaign performance.
5. Conversion Rate Optimization (CRO):
Identifying areas of improvement on websites or landing pages to enhance user experience and increase the likelihood of conversions.
6. Reporting and Insights:
Generating regular reports on key metrics and performance indicators. Analyzing data to gain insights, measure the success of campaigns, and suggesting data-driven decisions to optimize strategies and improve ROI.
7. Staying Updated:
Keeping up-to-date with the latest digital marketing trends, tools, and technologies to adapt strategies and stay competitive.
8. Collaboration:
Working closely with cross-functional teams such as designers, developers, sales, and product teams to ensure cohesive and effective marketing strategies.
Qualifications and Skills:
• Master’s degree in Marketing or Communications.
• Proven experience (2 – 5 years of experience) in content creation, and digital marketing for a B2B audience.
• Excellent command of English and French languages, including impeccable grammar and writing skills.
• Proficiency in creating visually appealing presentations and materials using PowerPoint or similar tools.
• Familiarity with digital marketing principles, including SEO, and social media marketing, email campaigns.
• Creative mindset with the ability to generate innovative ideas for content and campaigns.
• Strong research skills to ensure content accuracy and relevance.
• Detail-oriented and well-organized, capable of managing multiple projects simultaneously.