Digital Marketing Officer – Tunis

Description de l’annonce:

Working place: Tunis

Activities description:

To work with the Sales Department to plan, develop and implement all aspects of our company marketing and digital marketing strategies.

Key responsibilities and tasks include:• 

• Website: Managing CMS; optimizing SEO; ensuring content is up to date.• 
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. • 
• Social Media: Planning and coordinating a schedule of activity across Facebook, Linkedin, Twitter and Youtube and other platforms to expand our social media audience base.• 
• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.• 
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.•
• Event: Event intelligence, plan and manage event participation.
• • Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.• 
• Reporting: Monitor, report and analyse results to improve performance.• 
• Sales Materials: Update marketing and sales material (datasheets, presentations, catalogues…).

Requirements :

• Qualification: 
• Educated to degree level in marketing or similar
• Minimum 2 year’s work experience in marketing

• Skills:
• Excellent organisational, interpersonal and communication skills.• 
• Strong writing skills with ability to produce compelling copy• 
• Proof reading and editorial skills with a good eye for detail• 
• Strong analytical and ICT skills• 
• Ability to work on multiple projects at the same time• 
• Ability to work as part of a team and individually• 
• Excellent time management and prioritization skills

• Competence
• Experience of managing and writing content.• 
• Experience of managing social media channels (community management)• 
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Knowledge
• Knowledge of marketing principles and brand management• 
• Knowledge of effective social media techniques
• Practical experience of print, production and design
• Knowledge  of corporate communication practices
• General Knowledge: MS-Office, English, French, Arabic

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