- Postes vacants:
- 1 poste ouvert
- Type d'emploi désiré :
- CDI
- Experience :
- 1 à 3 ans
- Niveau d'étude :
- Maîtrise, IEP, IUP, Bac + 4
- Langue :
- Français, Anglais
Description de l'emploi
Who we are?
Keyrus Group is a trusted leader in Data Intelligence with offices across the globe in 17 countries. Our expert team provides strategic data engineering, data discovery, and data science solutions for our clients, primarily in the retail, non-profit, and financial services industries.
Job summary:
The Digital marketing data analyst will be in charge for digital analytics measurement strategy and implementing the digital tagging for Keyrus MEA clients portfolio.
The Digital marketing data analyst is responsible for supporting all advanced platform implementations (Google Tag Manager, Google Analytics 360 Suite, and Enterprise Marketing Automation Platform like Marketo/etc.) as well as tagging, testing, and ad hoc troubleshooting to capture the data needed to drive business decisions.
Your role will involve:
- Centralize digital tracking, analytics, and associated data quality
- Leverage attribution modeling to inform campaign and budget decisions
- Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize)
- Manage project timelines and budgets
- Direct data layer implementation on new sites and pages across website properties
- Create and maintain documentation related to data layer implementation requirements
- Develop and maintain processes for tag requests/approval and management
- Partner with IT development teams for user acceptance testing and implementation
- Manage tags via tag management platform (GTM)
- Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
- Work with third parties to resolve discrepancies or platform issues
- Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients
- As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed
- Implement site personalization and testing & targeting tools (Optimize, DemandBase, etc.)
- Collaborate with internal and external stakeholders, including agency partners and ensure they are following analytics and measurement best practices
Exigences de l'emploi
Qualifications
- Bachelor’s degree in Computer Science or similar
- 3+ years business experience with 2+ years digital analytics experience
- 2+ years of working with the Google360 and GTM or similar platform, Eloqua or similar MAP
- 2+ years of experience with HTML, JavaScript, jQuery (ability to read, write, troubleshoot code)
- Experience creating and maintaining operational data quality monitoring processes
- Experience working with tag management platforms and data layers
- Web analytics certification a plus
- Tag management certification a plus
- Mobile and app experience a plus
- Data Management Platform (DMP) experience a plus
We offer:
- A dynamic and international environment surrounded by enthusiastic and professional colleagues
- Company benefits
- We invest considerable time and resources in training our staff (technical and non-technical courses).
- An attractive salary package, bonus scheme, Health insurance etc
Date d'expiration
10/06/2021